What each report shows

Each page under Reports & Analytics answers one kind of question. Use this list to open the right one.

Every page has the same dates, branch and Export controls at the top.

Pick the page for your question

You want to know	Open	What you find
How much you sold, compared with the period before	Sales Analytics	Revenue, Orders, Average order value and Revenue growth, a chart over time, and sales By channel and By payment method.
The detail behind your sales	Sales Reports	Gross sales, Discounts, Refunds and Net sales, in a table By day, By staff member or By order.
Which products sell, and which are rising	Product Reports	Product sell: quantity, revenue, margin and refunded orders for each product. Trending: products and categories against the period before.
Who buys from you	Customer Analytics	New and returning customers, guest orders, Repeat rate, and Top customers by spend.
How well your store turns visits into orders	Store Performance	Conversion rate, Average order value, Cart abandonment and Repeat rate.
How your loyalty program is used	Loyalty Program Reports	Points or credit given and used, the balance left, and Top members by balance.
What you earned after costs	Profit / Loss	The Profit and loss statement: revenue, cost of goods, platform fees and delivery, down to Net profit.
Who visits your store	Traffic Analytics	Unique daily visitors, Mobile share, Top country, and your top Sources and Landing pages.
What happened at your registers	POS Report	Sales, refunds, voids and cash By cashier and By session.

Cost of goods and profit show with the View Purchase Costs permission. Ask the business owner to add it to your role.