Improve a product photo with AI

2 min read · Updated November 1, 2026

This article shows you how to make one of a product's photos look better: brighter, on a clean background, or centred in a square.

Use it when a photo is dark, the background is messy, or the product sits off to one side.

Step 1. Open Improve a photo

Open a saved product and press Create with AI in the card at the top, then pick Improve a photo. From Products, or from the Create tab of Build with AI, pick Improve a photo and choose the product under Which product?

In a saved product, press Create with AI in the card at the top, then pick Improve a photo.

Step 2. Pick the photo

Under Pick the photo to improve, tap one of the product's photos, then press Next. Your original stays as it is.

Under Pick the photo to improve, tap one of the product's photos, then press Next. Your original stays as it is.

Step 3. Tick what to fix

Under What should we do?, tick one or more: Light and clarity, White background, One-colour background or Centre and square. For a one-colour background, pick the colour under it.

The price line under the choices adds up what you ticked. Centre and square is free.

Tick one or more fixes under What should we do?. The price line under them adds up what you ticked.

Step 4. Improve it

Press Improve. The button shows the price, or Improve · free when you ticked Centre and square only. You can press Minimise while we work.

Press Improve. The button shows the price, and you can press Minimise while we work.

Step 5. Choose how to keep it

Compare the old photo with the new one. Under How should we keep it?, pick Add beside the old photo to keep both, or Replace the old photo to put the new one in its place.

Compare the old photo with the new one, then pick Add beside the old photo or Replace the old photo.

Step 6. Save it

Press Save to the product. You see Photo saved on the product.

Press Save to the product. You see Photo saved on the product.

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