Make new pictures of a product with AI

2 min read · Updated November 1, 2026

This article shows you how to make new pictures of a product you already sell, starting from its real photo.

Use it when a product has one plain photo and you want a few better ones for its page.

Before you start

  • The product needs at least one photo of its own. If it has none, you see This product has no photo yet: add a photo to the product first.

Step 1. Open Make pictures

Open a saved product and press Create with AI in the card at the top, then pick Make pictures. From Products, or from the Create tab of Build with AI, pick Make pictures and choose the product under Which product?

In a saved product, press Create with AI in the card at the top, then pick Make pictures.

Step 2. Pick the look and the side

Under Pick the look, choose the Setting and the Background. Then, under Which side to show, choose the side every new picture shows.

Under Pick the look, choose the Setting and the Background. Which side to show comes next.

Step 3. Add the extras

Pick an occasion under Customize the pictures for an occasion if you want one. Keep No people in the picture on or switch it off, and write anything else in Anything to add?

Pick an occasion if you want one, keep No people in the picture on or off, and write anything else in Anything to add?.

Step 4. Check and generate

Check and generate lists your choices, with Change beside each line. Under Made from this photo, tap another of the product's photos to start from it.

Set the Number of pictures from 1 to 3, at 18 credits each, then press Generate. You can press Minimise while we work: the AI bar tells you when the pictures are ready.

Check your choices, set the Number of pictures from 1 to 3, then press Generate.

Step 5. Keep the pictures you like

Under Your new pictures, press Keep on each picture you want and Make main on the one shoppers should see first. Press a picture to see it bigger.

Under Your new pictures, tick Keep on each picture you want and press Make main on the one shoppers see first.

Step 6. Add them to the product

Press Add to the product. The button counts the pictures you kept, for example Add 2 pictures to the product.

If you started inside the product form, the pictures join the form: save the product to keep them.

Press Add to the product. The button counts the pictures you kept.

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