Your tone of voice and words to avoid

1 min read · Updated November 1, 2026

This article shows you how to set the tone every AI text of your store uses, and the words it must never use.

Use it once when you start, and again when your style changes.

Step 1. Open the Settings tab

Press Build with AI in the side menu, then the Settings tab.

Press Build with AI in the side menu, then the Settings tab.

Step 2. Pick your tone

Under Tone of voice, pick Friendly, Professional, Luxury or Playful, and add a short note if you like.

Under Tone of voice, pick Friendly, Professional, Luxury or Playful, and add a short note if you like.

Step 3. Add the words to avoid

Under Words to avoid, type a word and press Enter or Add. Repeat for each word.

Under Words to avoid, type a word and press Enter or Add.

Step 4. Save

Press Save.

Press Save.

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