Adding a product video

3 min read · Updated November 1, 2026

This article shows you how to attach a short video to a product and what happens after you upload it.

A video sells goods that photos cannot: fabric that moves, a scent bottle turning in the light, a device switching on.

Before you start

  • Product video is part of the Pro plan.
  • Your file must be MP4, MOV or WebM, and the panel shows the largest size it accepts. One video per product.
  • The digital product form has no video panel.

Step 1. Open the product form

Add a new product, or press the pencil on an existing one to open it. The video panel sits beside the photos, in Step 1 of the form, and says Add a product video.

Hint: if the panel shows Available on the Pro plan with an Upgrade button, your plan does not include video yet.

The video panel sits beside the photos, in the first part of the form.

Step 2. Pick your file

Click the panel and choose your video. If the format or the size is wrong you are told at once, for example Unsupported format (mp4, mov, webm), and nothing is added. Pick another file.

Once chosen, the panel says Will upload on save. Nothing has left your device yet.

The panel shows the file name and says it will upload when you save.

Step 3. Save the product

Press a save button. The button counts up a percentage while the video uploads.

Do not close the page while that counter is running.

Step 4. Wait while it is prepared

After the upload the panel says Processing video... and It'll appear on your store when ready. You do not have to wait on the page: the video appears on your shop by itself once it is ready.

Step 5. Check the finished video

When it is ready, the panel turns into a small player, so you can watch exactly what your customer will see.

If you see Processing failed. Try another file., press Re-upload and choose a different file.

Once the video is ready the panel becomes a small player, showing exactly what your customer will see.

Step 6. Replace or remove it

The bin on the player (Remove) takes the video off the product. To swap it for a better take, remove this one and pick the new file the same way.

The bin in the corner of the player takes the video off the product, so you can pick a better take.

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