Managing your newsletter subscribers

2 min read · Updated November 1, 2026

The Newsletter page lists everyone who signed up in your store to hear from you by email, with the status of each address.

Open it before a campaign, so you know how many people are really waiting to hear from you.

Before you start

  • Newsletter is part of your plan. If your plan does not include it, the page shows an upgrade card instead.
  • People add themselves from your store. There is no button here to add an address by hand.
  • To remove a subscriber, your role needs the Remove Newsletter Subscribers permission.

Step 1. Open Newsletter

Pick Newsletter from the side menu. The page opens on your subscriber list, with three cards above it.

The Newsletter page opens on your subscriber list.

Step 2. Read the three cards

Total Subscribers is everybody who ever signed up, Active is who still wants your emails, and Unsubscribed is who asked you to stop. Under Total Subscribers a small line repeats how many are still active. Under the other two it shows each one's share of the total.

Everybody who ever signed up, who still wants your email, and who asked you to stop.

Step 3. Find an address

The search box takes an email address. When a customer asks why they stopped getting your emails, one search answers it.

The search box takes an email address, so one search answers any question about it.

Step 4. Filter by status

The dropdown beside the search shows All, only Active or only Unsubscribed addresses.

The dropdown narrows the table to Active or Unsubscribed, and back to everybody.

Step 5. Read the table

The table shows the Email, the date they Subscribed and their Status.

The table gives the email, the date they subscribed and their status.

Step 6. Remove someone

Press the button at the end of a row. The Remove Subscriber window asks you to confirm. Press Remove and you see Subscriber removed.

Removing takes the address off your list completely. That is different from a customer unsubscribing, which keeps them on the list marked Unsubscribed.

Removing takes the address off the list entirely, which is not the same as unsubscribing.

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