A campaign is how you speak to your customers as a group: a sale, a new arrival, or a reminder that you are still here.
This guide takes you through choosing who hears it and writing the email that reaches them.
Before you start
Campaigns is part of your plan. If your plan does not include it, the page shows an upgrade card instead.
To see the Compose tab, your role needs the Send Marketing Campaigns permission. Without it you only see History.
Every campaign is written in English and in Arabic. Send now stays greyed out until both are filled in.
Step 1. Open the Compose tab
Pick Campaigns from the side menu. The Marketing Campaigns page opens on Compose, with History beside it.
Marketing Campaigns opens on Compose, with History beside it.
Step 2. Choose who to reach
Under Who to reach, tick the groups you want: All customers, Has email, Has phone, By amount spent, By loyalty tier or By recent activity.
All customers stands alone: tick it and the others clear, tick any other and it clears. When you tick more than one of the others, a customer has to match all of them, so each extra tick makes the group smaller.
Tick the groups you want. All customers stands alone and clears the rest.
Step 3. Fill in the details of your choice
Some groups open a small panel of their own:
By amount spent asks for a Minimum spent, for example 500.
By loyalty tier asks for a Loyalty tier: Bronze, Silver or Gold.
By recent activity asks for Within days and an Activity: Active within means customers who ordered in those days, Inactive for means customers who did not. For example, 60 with Inactive for reaches people who have not ordered for two months.
Some groups open a panel of their own: an amount, a tier, or a number of days.
Step 4. Add your newsletter and read the reach
Switch on Include newsletter subscribers to add the people on your newsletter list. The line under it says This reaches and the number of people. With newsletter subscribers included, it also shows how many are customers and how many are subscribers.
The number changes as you tick. Only customers who agreed to receive your offers are counted, for example by ticking Keep me updated with offers and news at checkout, so it can be smaller than your customer list. Someone who is both a customer and a subscriber is counted once.
The reach line counts the people this campaign touches, and updates as you tick.
Step 5. Write the email
Keep the Email box ticked. Fill in Subject (English) and Subject (Arabic), then Body (English) and Body (Arabic) in the editors below.
Each customer gets the language they chose, so make both versions say the same thing.
Subject and body in both languages: each customer gets the one they chose.
Step 6. Send it
Press Send now. The button stays greyed out while a language is missing or nobody is in the audience. If you see This audience is empty. Adjust your selection., tick other groups or change the numbers until the reach line shows people.
Hint: email is free. Every campaign email carries an unsubscribe link, and people who unsubscribe are left out of your next campaigns.
Write both languages and pick an audience, then press Send now.
Result
You see Campaign queued for delivery. and land on History, where your campaign appears with its audience, the number sent and its status.